Many that had not invested in their own platforms suddenly wanted to scale up quickly, and e-commerce providers offered an out-of-the-box solution that was cheaper and faster to implement than building a program from scratch. Instacart, which counted Whole Foods as its largest client and a major investor to boot, appeared to be in dire straits.
of Bloomberg penetration deepening market
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Will Bousquette, a partner and year company veteran, is leading the effort. But Citadel is virtually alone in also venturing into the investor-to-dealer segment. You can opt out anytime.